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Content, construction and complexity of the website should be defined on the basis of company business line and information which are addressed to the client. What should your client know? The introduction information should cover basic data about the company, year of establishment and business profile (simple and general information) certificates, prizes, awards. It is worth to mention about potential benefits of common cooperation and underline why this cooperation may be profitable.
The essential part of the website are subpages with company offer. Why? Because Internet users will be looking for specific information about products and services and that is why each of them should be described precisely and in a unique manner, each introduced on a separate subpage. Subpages must be named in the same way as a mentioned product in order to focus customer`s attention for as long as possible. What is more? Contact form, contact details, location map, statistics, links to social media websites( Facebook, Google+)- everything to make the contact between customer and owner easier and faster.