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Websites – why each company should have one?
THE LATEST NUMBERS FOR INTERNET, SOCIALS MEDIA AND MOBILE USAGE AROUND THE WORLD
billions internet users in all the world
billions active social media users
billions unique mobile users
billions active mobile social users
Most of the small businesses do not use the possibilities that the Internet offers to them. Almost half of micro-businesses do not have their own website. Entrepreneurs get new assignments mainly by recommendation of friends, which cause limitation in the spectrum of potential clients.
Their absence in the World of Internet results in worse position against the competition, limiting their expansion to the market . One of the first actions the owner of the micro-business should take into consideration is creation and positioning the Company`s website. In case of micro- business this kind of action results in low operating costs and huge benefits.
How to start?
At the beginning you should define who is the target group and what is the purpose of creating the website. Is it just a tool to grab new clients or a tool to build permanent and stable relations with current client portfolio. Or it should drive the business for your partners?
When you already have your website, start positioning. Costs generated by key words positioning service usually are not high and it is worth to save your time and money by relying on professionals.